This last Sunday's New York Times Magazine contained a full page AmericanAirlines advertisement that lept out at me immediately. . It's so WRONG !
You see, above the bold heading 'BEIJING' is a picture of Southern Chinese Lion Dancers. The Lion Dancers from BeiJing would be in a completely different style of costume whose appearance is dominated by long shiny silky golden hair. What were they (not) thinking, whoever put this ad together ?
A similar U.S. Folk Art mistranslation might be to consider an Appalachian Folk Singer to be interchangeable with a Mississippi Delta Blues Singer. Well, why not, they're both Singing Americans with Guitars, right ? WRONG !
I shouldn't be so difficult though. I'm sure that in some Chinese newspaper somewhere, there are Travel Advertisements beckoning the new moneyed classes to come visit Seattle and see the Mardi Gras :-)
No comments:
Post a Comment